Topia!: Society: Issues: Business: Advertising: Insider Perspectives (14) Placing - the new wave in marketing - "Placing doesn't depict the future so much as portray the present." Satire? You decide. Lexicon Branding, Inc. - Leading company presents its pitch on the commercial value of expertly crafted brand naming. Give your brand in marriage - For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage. Semiotic Solutions - Cultural Creativity - Home - "Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK." Ruth Shalit - Salon column - A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade. Keeping up with the Jonesness - An account planner describes the quest for brand essence. From Salon. Confessions of an undercover drink fink - Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon. The power of hype - Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing. Brand personality - A relationship with a brand can be like a relationship with another person. Gimme a Bud: The Feature Film Product Placement Industry - Thesis on the who and where of product placement in movies, with an examination of the legal and social issues involved. Branding and Bonding Beyond the Banner - Remarks by Denis F. Beausejour on Proctor and Gamble's vision of its role in serving people's needs through web marketing. Propagandium.com - a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash]. Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages - Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for alcoholic beverages. The Advertising Graveyard - Gallery of controversial advertisements which clients declined to run. Additional categories: Fondue Cheese unique wine glasses nascar apparel grill cover new balance sneakers

Insider Perspectives