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Topia!: Society: Issues: Business: Advertising: Gender Issues (7)
The armored knight of the 20th century - Examines how advertising exaggerates the competitive instinct in men. Shift in women's sports advertising - Explores the representation of the female body in sports advertising. Calvin Klein's real people - CK ads replace skinny models with fat ones. Are they depicting "real people" or having a stab at their critics. Salon article. Authority and TV ads - Review of studies showing that in advertising the voice of authority is nearly always male. What kind of mother are you? - Marketing mavens dissect moms for eager advertisers. Salon article. Madison Avenue versus The Feminine Mystique - How the advertising industry responded to the onset of the modern womens movement.
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