When you build a website your ultimate goal is to get it ranked higher within the search engines.
The first step is to get a proper web design with the right on-page SEO. After, you’ve accomplished the right web design with on-page SEO, you’re mission is to find ways to rank your website higher for your targeted keywords.
Getting traffic to your website is about doing things better than your competitors, which means choosing the right keywords and networking with the right people. To see a boost in your search rankings, you have several factors that matter all of which contribute to a boost in your rankings.
However, out of all the factors, there are 3 that play a more important role than others and focusing your attention on these will definitely help you get an edge on your competition.
For those of you who are not familiar with SEO, there are two parts: on-page and off-page.
On-page SEO does play an important role in ranking your website because within having the correct on-page keywords embedded within your page, the search engines won’t know what your page is about.
Google ranks and determines what your page content is about by reading over some of the on-page factors so it’s important that you place them when writing your content, setting up your page and in your title.
If you are working to rank local business websites, hire a local SEO expert or company to help you with your SEO strategy.
Once you have your keywords within your content and pages, you can proceed with building links and connecting with people in your industry.
Getting high quality links to point to your website is very important because it shows Google that your site is of value.
For example, it’s important to build links from relevant websites that have built a reputation over the years. In my experience there are two ways you can accomplish this.
First, by writing high quality content that others will like to link back to which means putting together a resource better than all others on the web. Next, you can search for guest posting opportunities on relevant blogs.
When high authority websites have less time to write content, they will often rely on guest bloggers to keep fresh new contented circulating on their blog. You can search for guest posting opportunities and ask to be published.
The key is to add links back to your website within the content which will drive high targeted traffic to your website.
Just recently, it has been found that the speed of your website does help when Google is ranking your website. People when searching online are looking for a solution and would like to find one right away.
However, if they find your website and it’s taking a few seconds to load, it will hurt the user search experience. Make sure that people can find the content as quickly as possible and this can mean improving your load times.
Thanks to many resources and tools online, you can find ways to immediately increase your speed by making a few tweaks on your website. You can also test your current speed by using some free websites and even the Google speed testing tool.
These 3 factors discussed above will definitely help you rank your website faster however publishing fresh content 1-2 per week will also help because it shows Google you have an active website.
If you are an active blogger, than it’s important to generate fresh high quality content when you can. If you have less time than accept guest posting opportunities so you can publish others work on your blog as well.